In addition to product design and production efforts, the Creative Media + Education Group supported all Waterford Institute projects and programs, developed corporate branding and marketing initiatives, created conference experiences, and helped develop department and corporate processes and training.

Roles: Product/Design Director · Creative Director · Producer

1 | 11 · Waterford Institute Logo

The swirly colorful symbol in Waterford Institute’s logo design represents the energy of light in motion.

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2 | 11 · Waterford Logo Development

Several design examples in the development of the Waterford Institute logo. The Corporate Style Guide defines logo usage.

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3 | 11 · Waterford Institute Website

Several examples of the landing page of the corporate website. This iteration coincided with the company’s 35th anniversary.

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4 | 11 · Waterford Institute Style Guide

Sample pages from the Corporate Style Guide, which defines branding guidelines and provides examples of public-facing media.

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5 | 11 · The Third Source

The cover image, cover design, and graphics of The Third Source. E-books were also published in Kindle, Nook, and iBook formats.

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6 | 11 · Organization and Processes

Sample pages from the Creative Media Processes and Procedures Guide, including organizational and project workflow charts.

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7 | 11 · Best Practices Conference

Supporting materials for the Best Practices Conference, including decor panels, agenda booklet, program workbook, and name tags.

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8 | 11 · EETC Conference

Supporting media and materials for the EETC Conference, including website, program booklets, presentation templates, and name tags.

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9 | 11 · Research Paper and Presentation

Sample pages from a paper on usability. The sample slides are from the presentation of the paper given at the 2012 EETC Conference.

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10 | 11 · Wayfinding Signage and Tour Maps

Examples of department signage and a tour map, which guides a visitor through the studio while describing the production process.

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11 | 11 · UPSTART Program

Supporting materials — in English and Spanish — for the UPSTART program, including website, slide presentations, and user guides.

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Corporate Branding: Waterford Institute’s logo design was inspired by the company’s founder, Dr. Dusty Heuston, who believes that the rate of learning is (almost) limitless when coupled with technology. We incorporated this message into website updates and other public-facing media, including his book, The Third Source. This opportunity allowed me to learn digital publishing to create Kindle, Nook, and iBook formats.

Processes and Procedures: The Creative Media + Education Group consisted of several departments, including Instructional Design, Art, Audio, Video, and User Experience. A Processes and Procedures Guide was developed to ensure consistency and efficiency in the production process and was the basis for new hire training.

Conferences and Production Tours: We developed and hosted the annual Best Practices Conference with our then partner, Pearson, to showcase exceptional implementations of our flagship products. The Creative Media + Education Group produced all the supporting materials/media and developed the overall conference experience.

Similarly, the Creative Media + Education Group developed the conference-goer’s experience for the inaugural and subsequent Early Education and Technology for Children (EETC) Conference. The conference’s objective is to share technological developments in education for children from preschool through elementary school. Speakers and attendees include researchers, policy makers, educators, and practitioners. We created all the supporting media for this annual 3-day event, which we also staffed.

Open House tours of the production studio accompanied every conference and were also regularly scheduled (monthly+) for potential customers and policy makers. The tour was meant to present a typical day at the Waterford Institute studio.

UPSTART: This Utah state-funded program was developed for preschoolers utilizing our Waterford Early Learning and WACS products. The supporting media and materials for UPSTART — developed in both English and Spanish — were created to assist and train parents/caregivers in using the program with their children.